Welcome to Naia
Redefining Health & Longevity, Together
Hello and welcome!
We’re so excited that you’re here - whether you’ve stumbled upon Naia out of curiosity or have been searching for a fresh start to your healthy lifestyle. You’re exactly where you need to be.
Our Mission
At Naia, our goal is simple, but ambitious:
To redefine health and longevity - building a lifestyle brand that educates, empowers, and creates a strong community.
We know that longevity isn’t just about adding years to your life - it’s about adding life to your years. Our journey started with our own personal struggles: weight, acne, hair loss, and the frustration of quick fixes that never lasted. We discovered that true health comes from a mix between your body, your mind, and your daily habits.
Who We Are
At Naia, we’re more than a brand - we’re a community, a resource, and a movement based in Zurich, Switzerland.
Miral is a Zurich-based digital marketing strategist with a focus on health, nutrition, and event businesses. She brings a deep understanding of how to connect people with brands.
Adam, PhD, is a former research fellow and current startup engineer. With a passion for longevity and evidence-based living, he brings scientific depth and curiosity to the health space.
What We Believe
Modern science makes better living possible.
We use the latest research to help you create effective habits for a better, longer life - without restrictive diets, harsh workouts, or wellness “fads.”
Through Naia, you’ll learn to:
Fuel your body with simple, nourishing foods (think: easy, fast recipes and useful nutrition tips).
Move with purpose, not punishment - so you feel energized, strong, and capable.
Cultivate mental clarity to reduce stress, build confidence, and boost resilience.
More Than Advice. A Movement.
Naia isn’t just another source of health tips. We’re creating a lifestyle and a community. Here’s what you can expect:
Science-backed guides and resources you can trust and that are easy to follow (no hype, no pseudoscience).
Inspiring content - from our Instagram to the Naia magazine.
Future-forward tools, like at-home health testing and our upcoming Health Dashboard app.
Events and workshops to connect with others who share your drive for better living. (think: challenges, online courses)
Who We’re Here For
You’re busy - juggling a demanding career, family, and personal ambitions. You want to live better and longer, not just get by. You value science, but you’re tired of wellness fads. You crave practical tools that fit your life, plus a community of like-minded people who “get it.”
If this sounds like you, you’re in the right place.
Join Us. Redefine What’s Possible
This Substack is your front-row seat as we share our journey, our best tips, and stories from the Naia community.
Whether you’re here for the guides, the inspiration, the tech, or the sense of belonging - you are welcome.
Let’s redefine what’s possible for health, longevity, and thriving, together.
Stay tuned for our next posts, where we’ll dive into the Naia lifestyle.
With health and love,
Miral & Adam
Team Naia